I have a Money Tree in my office. I’ve had it since I moved AdPropel into it’s own facility. It’s a resilient plant and has aged well. The tree is in a nice red pot, has five “tunks” that are twisted together, and grows leaves in bunches of six.

Of the five trunks, three of them used to be alive with leaves sprouting. Now,  only one trunk is left sprouting leaves and it’s flourishing, all the others have died. This tree reminds me of a lesson about starting a business. A lesson about focusing resources and not being pulled in all directions. About how some ideas and ventures will eventually fail, and how by staying in there, eventually one idea will flourish and grow.

Growing a startup isn’t about taking on many goliath’s in parallel. It’s about nurturing the most promising ventures and then building from that success. Create leaves, not trunks.