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Advertising Driven vs Demand Driven Online Economies

While this article below does not paint the entire picture, it does mention comScore is only one source and others are required to see what’s going on, it does spark an interesting conversation.
With an online economy driven by advertising demand and not necessarily demand for your product or service […]


Monetizing the Web, Optimized Advertising

Hi everyone, happy new year! Well, this will be the first post of many about a new venture that I’m putting together. The focus of the offering (no, I’m not going to announce it yet) is optimized online advertising. Today, Google and other behemoths have made their money by operating ad networks that optimize advertising. Advertising […]


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