Alex Lowe on Software and Startups

If you work the most important general skill you can acquire and develop is marketing. Whether you’re a grunt in the trenches or a CEO leading the way, knowing how to market is going to be your biggest asset.
When do you market:

You market your self to your employers when you’re looking for a job.
You market […]

This is a short synopsis of advertising and the Internet.
There are a few direct ways to make money on the Internet. Subscription to services, sale of goods, and advertisements. For pure online plays, in other words businesses that are in the business of information, it’s either subscription or advertisement to monetize content.
As time passes, fewer […]

I have been interested in the ideas of User Generated Content recently. Yes, I know it’s a concept that’s been around for a while and it’s being more and more formalized with the Web2.0 “thing.” But, let me try and draw some concepts out of it. Let me know what you think.
There is a scale of […]

A mental strategy for marketing and presentation. This article will focus on how you develop software, web sites, press releases, pamphlets, or marketing copy. Basically, anything you present to the world and want to draw users into.
When offering a new application, a new web site, a new service offering, or anything else you want to […]