Hi everyone, happy new year! Well, this will be the first post of many about a new venture that I’m putting together. The focus of the offering (no, I’m not going to announce it yet) is optimized online advertising. Today, Google and other behemoths have made their money by operating ad networks that optimize advertising. Advertising is the primary monetization method of the web. Online advertising is a rapidly growing market. There are opportunities to be found here.

The better the advertisement optimization the better for everyone. Advertisers get a better bang for their buck. Publishers see higher revenue streams. And the advertising network sees greater click-through revenues.

This new venture I’m working on focuses on that segment, advertising optimization… but in a new and unique way. Yeah, just like everything else, I know. Today advertising is optimized by contextual placement, pattern recognition, social activity, and recommender systems.

Well, I think I have a new way to optimize advertisements that compliments existing methods. Today the team, technology, and financing is coming together to execute it.

Stay tuned, this is the CEO’s blog and I’ll be keeping you informed about the goings one here.